A little bit of mail marketing to Press

In our effort to get Tolky Monkys known by the whole world and swim in money like Gilito McPato, we have taken profit of the new card cases we designed to achieve some attention from press media.

As we think that sending only e-mails is useless, we decided to send a letter by traditional postal service informing of these new card cases. The letter talked about the different changes that had undertaken in the last 20 years in the public transport of Madrid and we compared it with the transport card and the case that comes with it when you register, that despite these, they haven´t suffered any change [Download letter in Spanish - PDF]. With this letter, we attached some card cases samples and we introduced each of them a card with the Character story simulating the classic transport card from Madrid. Finally, we packed all these stuff in an envelop and we put a sticker at the back to write the recipient. You can have a look below to a few pics we made.

After sending the letters, we had to make the most boring and exciting part at the same time. This previous phrase seems to have no sense, but we aren´t mistaken. When you call all the recipients to know if they had received the letters and found with 1001 excuses, you get bored, but it´s also exciting because sometimes, you find a dude that likes the idea and tells you they´ll write about it. At the moment, we have reached "Buenos dias Madrid", in Telemadrid, a spanish public channel, "Conexion Madrid Hoy", in Onda 6, and Duende Madrid, a great free distribution cultural magazine. Good results, isn´t it? Anyway, we´ll continue hassling cause we deserve much more. Or not... ;]

AN ENVELOP WITH STICKER, A LETTER AND FOUR CARD CASES SAMPLES.
INSIDE EACH CASE A CARD WITH THE STORY OF THE CHARACER.
THE ENVELOP WITH THE STICKER SIMULATING A TRANSPORT CARD.
AND HERE ALL THE CARD CASES, LETTERS AND ENVELOPS WE USED.